From License to Launch: A Practical Playbook for New LLQP Advisors
Early months after LLQP licensing often bring steep hurdles: empty calendars, unclear prospecting, product overwhelm, limited support, and strict compliance requirements. Solid foundations turn that friction into momentum.
Core challenges
- Lead flow: inconsistent inquiries, overreliance on friends/family, costly cold leads with low conversion
- Prospecting: weak value proposition, no niche, sporadic outreach, lack of repeatable process
- Product breadth: life, CI, DI, health, term vs. perm, riders, participating vs. UL—feature overload
- Training gaps: limited joint work, minimal case design coaching, scattered learning
- Compliance: KYC, suitability, replacements, AML/ATF, E&O, privacy—documentation risk and regulator scrutiny
Why the right MGA changes everything
- Market access: diverse carriers and products to match client needs and budgets
- Contract clarity: compensation transparency, chargeback policies, and fast onboarding
- Service standards: defined SLAs for contracting, illustrations, and policy issue support
Mentorship that accelerates skills
- Shadowing and joint field work on the first 10–20 meetings
- Weekly call reviews, objection handling drills, and case study debriefs
- Niche playbooks (young families, professionals, business owners, newcomers) with proven scripts and visuals
Tools that create scale
- CRM: pipeline stages, tasks, templated emails/SMS, compliance notes, and activity dashboards
- Prospecting: referral workflows, COI partnerships (accountants, mortgage brokers), event/webinar kits, LinkedIn content calendars
- Illustration/quote: fast term comparisons, needs analysis, layering strategies, and product cost/benefit maps
- E-apps/e-sign: clean submissions, faster issue times
- Learning stack: on-demand micro-courses, carrier academies, live workshops, certification tracking
Compliance made practical
- Standardized fact-find, needs analysis, and replacement disclosure packages
- AML/ATF/Council procedures, E&O verification, privacy (PIPEDA) consents, records retention policy
- Pre-submission compliance checks and periodic file audits with coaching feedback
Daily/weekly rhythm that builds a pipeline
- Daily: 20–30 new touches, 5–10 follow-ups, 1–2 scheduled meetings, CRM updates same day
- Weekly: niche content post, COI meeting, product/skill drill hour, pipeline review with mentor
- Metrics: contact-to-meeting rate, meeting-to-quote rate, quote-to-close cycle time
Smart questions when choosing an MGA
- Onboarding timeline
- Carrier lineup and advanced markets support (corporate, estate, living benefits)
- New-advisor program: joint work, case design, and ride-alongs
- Tech stack and costs: CRM, quote, e-app, training portal
- Lead support: COI introductions, marketing kits, compliant social media resources
- Compliance coaching and file review cadence
With the right MGA partnership, structured mentorship, and a modern toolset, consistent prospecting becomes a predictable practice, with each quality conversation contributing to measurable growth.
If serious about growth in business, an opportunity is a call away!